On Cloud Nine

Independent Creative Direction & Design Project (2023)

3DsMAX, Adobe Photoshop

On Cloud Nine is a concert concept for Katy Perry, developed through the transition from Witness to Smile, structured as a journey of descent and return.

The work moves through shifting states, gradually reconfiguring a shared visual language. Form, space, and the body evolve across conditions, transitioning from fragmentation and distortion toward clarity and release.

Rather than focusing solely on transformation, the narrative resolves through integration, in which opposing states are absorbed into continuity.

The title reflects this trajectory, rising from internal collapse toward a suspended, elevated condition.

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XOXO